![]() Either somehow build that massive directory - or be happy (and financially stable) within the certain niches and communities in which your product can thrive. This is the reality that messaging / communication apps have to face today. ![]() You invested your time and your reputation to convince your friends and co-workers to use the product with you. We deeply appreciate the commitment that so many of you made in betting on Talko. We're in this to have great impact, so it's time for a change. However, as engaged as many of you have been, the reality is that the broad-based success of communications apps tends to be binary: A small number of apps earn and achieve great viral growth, while most fall into some stable niche.įor all the value and enjoyment it's delivered, and for all the team's listening and perseverance, Talko was largely on the path to filling a (passionate) niche. You can see the recognition of this dilemma in today's front page of Talko's web site: The people with whom I communicate were not regularly using Talko. I tried out Talko, as I try out many apps. People will only USE a communication application if the people they want to talk to are using the application.Īnd that was true for me. The reality, though, was that Talko was a classic case of suffering from the Directory Dilemma - as I said in that article: But I was intrigued by the possibilities laid out in a Medium article about how Talko could change communication and integrate voice, chat and messaging in interesting ways. Fortune has an article on the acquistion, as do a good number of other media sites.Īfter Talko first launched, I wrote about my initial experience - and the problem I had of Talko working through my home firewall. Today Microsoft announced that they acquired the technology of Talko, a communication app created by Ray Ozzie and launched back in September 2014.
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